All about Business & Finance

Question: What do many new spokespeople at technology companies have in common? Answer: they make similar mistakes and fall into similar traps.
Based on my experience as a media trainer, the most common ones include:
1. Misunderstanding the Media. Too many spokespeople confuse PR opportunities with free advertising. Ouch! No reporter, editor, or host wants to be [...]

If you’re not familiar with the mechanics of starting a home business, you probably have a lot of unanswered questions. Who can start a home business? Does it have a specific market? Do you have to take a specific course in college in order to start one? And lastly – can I start a [...]