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Google has released a product called Real Time Search, but what does this mean for you?  Real Time search is supposed to enable you to use social media marketing to get your traffic on a website boosted.  Basically what it will do is fill in the gap between social networking and search engine marketing.  Google is now allowing users to get results from places like Facebook, MySpace, and Twitter.
If you have yet to break into the social networking world, now is your chance.  You will be left behind on the web if you do not get yourself signed up for the social networking sites.  If you have an online company, create a Twitter account for it.  Also get a Facebook login that ties to your business.  Google has been working to perfect the Real Time search for years.  They have managed to do so and feel that the potential for abuse is no longer a huge threat.
Websites are cautioned to keep out the spam as they should with all search engine optimisation, but they can certainly begin to get organic in their SEO tactics.  If you do not want to be left behind begin to move towards the future.